April 23, 2020



Back-to-back episodes of THE MASKED SINGER had different results.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  THE GOLDBERGS (0.8) and SCHOOLED (0.6) each lost 0.1.  AMERICAN HOUSEWIFE (0.6) and SINGLE PARENTS (0.5) were steady.  WHO WANTS TO BE A MILLIONAIRE dropped 0.1 to 0.5.

CBS:  SURVIVOR slipped 0.1 to 1.5.  Note that notwithstanding the comparison chart below, last week’s SEAL TEAM and SWAT were reruns.  Compared to their last new episodes 2 weeks ago, SEAL TEAM rose 0.2 to 0.8, and SWAT was up 0.1 to 0.6.

FOX:  The 8PM episode of THE MASKED SINGER was up 0.2 from last week to 2.0, but the 9PM episode (a clip show?) fell sharply to 1.4.

CW:  A HARRY & MEGHAN: A ROYAL REBELLION special was at 0.1.

NBC:  Reruns at 0.5-0.6.

Tonight is a finale night on NBC, mostly due to truncated seasons, but WILL & GRACE will have a genuine series finale, completed before the industry shutdown.  In addition, ABC and ESPN will simulcast the first at-home NFL DRAFT.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.