Due to last Wednesday’s holiday, comparisons are to 2 weeks ago unless otherwise noted.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: BIG BROTHER was up 0.6 from last week’s July 4th episode, but steady with 2 weeks ago at 1.5, and the same was true for CODE BLACK, up 0.2 from last week but steady with the 0.8 from 2 weeks ago. Between them, TKO: TOTAL KNOCK-OUT debuted at an OK 0.9.
FOX: MASTERCHEF (0.9) and 24 HOURS TO HELL AND BACK (0.9) were both down 0.2.
CW: At least for now, the rerun of THE OUTPOST pilot is 0.1 higher than Tuesday’s premiere, although that still only put it at 0.2. THE ORIGINALS aired its first new episode in 3 weeks, down 0.1 to 0.2.
NBC: An AMERICA’S GOT TALENT clip show special was at 0.9, then REVERIE held at 0.4.
ABC: Reruns at 0.4-0.5.
Tonight, NBC’s LITTLE BIG SHOTS and MARLON air their season finales.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
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