July 5, 2012



The bombs burst in midair for NBC on July 4th.

NBC:  There are fireworks, and then there is the MACY’S 4TH OF JULY SPECTACULAR, by far the highest rated show of the night with a 1.7 (although that was down from 2.1 last year).  The 2d highest?  A rerun of the same show the next hour, which added another 1.4 and pulverized CBS’s fresh Boston fireworks in the slot.  Even a rerun of OFF THEIR ROCKERS at 8PM won that half-hour, albeit with a 1.0, while an UP ALL NIGHT rerun tied for the 8:30PM lead at 0.6.

CBS:  Whatever may happen in sports, when it comes to fireworks, Boston can’t compete with NY, as the BOSTON POPS FIREWORKS SPECTACULAR managed only a 0.8, losing to the Macy’s rerun at 10PM.  The rest of the night was made up of 0.6-0.7 reruns.

ABC:  Reruns, headed by 0.9 for MODERN FAMILY.  A new episode of FINAL WITNESS went bust against the fireworks at 0.7.

FOX:  4 NEW GIRL reruns scored identical 0.6 ratings.

CW:  Twin 0.2s for a pair of AMERICA’S NEXT TOP MODEL reruns.

Tonight the networks return to regular summer programming, which means new shows on ABC, FOX and (except for 8-9PM) NBC, and reruns on CBS.  The most interesting numbers will be on FX, where ANGER MANAGEMENT and BRAND X WITH RUSSELL BRAND will have their sophomore airings.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."