August 15, 2019



BH90210 plunged.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

FOX:  Reboots are often frontloaded, and the curiosity factor for BH90210 burned off fast, down 40% with a 0.06 drop to 0.09.  That still left it as one of the higher-rated shows of the night, but any further erosion would be a problem.  It was preceded by MASTERCHEF, down 0.1 to 0.8.

NBC:  An AMERICA’S GOT TALENT hour led the night at 1.1, followed by SONGLAND at 0.7 and THE INBETWEEN, steady at 0.4.

CBS:  BIG BROTHER lost 0.1 to 1.0, followed by reruns at 0.4/0.3.

ABC:  A rerun of PRESS YOUR LUCK was at 0.5, and CARD SHARKS and MATCH GAME both held at 0.5/0.5.

CW:  BULLETPROOF (0.1) and HYPNOTIZE ME (0.1) were steady.

CBS closes the book on ELEMENTARY tonight, and NFL FOOTBALL returns to ESPN.  

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.