BH90210 plunged.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: Reboots are often frontloaded, and the curiosity factor for BH90210 burned off fast, down 40% with a 0.06 drop to 0.09. That still left it as one of the higher-rated shows of the night, but any further erosion would be a problem. It was preceded by MASTERCHEF, down 0.1 to 0.8.
NBC: An AMERICA’S GOT TALENT hour led the night at 1.1, followed by SONGLAND at 0.7 and THE INBETWEEN, steady at 0.4.
CBS: BIG BROTHER lost 0.1 to 1.0, followed by reruns at 0.4/0.3.
ABC: A rerun of PRESS YOUR LUCK was at 0.5, and CARD SHARKS and MATCH GAME both held at 0.5/0.5.
CW: BULLETPROOF (0.1) and HYPNOTIZE ME (0.1) were steady.
CBS closes the book on ELEMENTARY tonight, and NFL FOOTBALL returns to ESPN.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
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