January 22, 2015



EMPIRE keeps climbing.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED 21 Jan

FOX:  This may have been the best night of the season for FOX.  Not only did EMPIRE reach a new high, up 0.3 to a massive 4.3 in 18-49s (and high in every demo except Men 50+, one the network doesn’t particularly court), but AMERICAN IDOL reversed its trend by rising 0.3 to 3.3.  still below last year’s 4.0 on the parallel night, but moving in the right direction.

CBS:  THE MENTALIST (up 0.1 to 1.5) is giving CRIMINAL MINDS a considerably lower lead-in than it gets from SURVIVOR, and between that and the new competition from EMPIRE, the 9PM show is suffering, down 0.3 to a new series low 1.9.  STALKER was steady at 1.5.

CW:  ARROW ended 2014 with a huge (and literal) cliffhanger, and it returned with the same 1.1 it had left.  THE 100 also rejoined the line-up, up 0.1 to 0.6.

NBC:  After 0.8 for a MYSTERIES OF LAURA rerun, SVU fell 0.2 to a series low 1.2, and CHICAGO PD held at 1.5.

ABC:  A night of reruns, led by MODERN FAMILY at 1.5.  Even in reruns, BLACK-ISH was seemingly hurt by EMPIRE, with the lowest rating in the 8-10PM hours at 1.1.

Everything on the networks is new tonight aside from THE BIG BANG THEORY and HOW TO GET AWAY WITH MURDER, both in reruns.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED 21 Jan

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day, as the ratings return to a normal delivery schedule.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.