October 2, 2014



BLACK-ISH had a merely OK hold in its 2d week.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 WED Oct 1

ABC:  THE MIDDLE dropped 0.3 from last week’s season premiere to 1.9.  The network’s move of THE GOLDBERGS is still looking smart, as the show dropped just 0.1 from last week to 2.2, even farther ahead of THE MIDDLE than it had been.  MODERN FAMILY lost 0.4 from the season premiere to 3.5 , but then BLACK-ISH fell a fairly hefty 0.8 to 2.5–that was down nearly 30% from its lead-in, compared to 15% last week.  That’s still better than the 36% drop that SUPER FUN NIGHT had in its 2d week last season, but BLACK-ISH is now a cause for moderate concern.  NASHVILLE was steady at 1.5.

CBS:  STALKER made its debut at 2.0, a decent start but below the 2.1 for last season’s CSI, a show that was moved from Wednesdays last season.  Earlier, SURVIVOR was down 0.3 from last week’s season premiere to 2.4.  CRIMINAL MINDS was down just 0.1 from last season’s premiere to 2.7.

NBC:  THE MYSTERIES OF LAURA slipped 0.1 to 1.4, SVU fell 0.4 from last week’s season premiere to 1.8, and CHICAGO PD fell 0.3 against the STALKER premiere to 1.6.

FOX:  After HELL’S KITCHEN gained 0.1 to 1.4, RED BAND SOCIETY remained at 1.1.

CW:  Reruns at 0.2/0.2.

It’s a busy night tonight on the networks, as A TO Z and BAD JUDGE on NBC, and GRACEPOINT on FOX, prepare to do battle against THURSDAY NIGHT FOOTBALL.  In addition, CW finally begins its fall season with season premieres of THE VAMPIRE DIARIES and REIGN.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Wednesday, the same night last year and same night last week.

Daily Comp 3way 2014 WED Oct 1

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Wednesday cable programs.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.