BLACK-ISH had a merely OK hold in its 2d week.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
‘Ratings analysis and comparisons follow the chart.
ABC: THE MIDDLE dropped 0.3 from last week’s season premiere to 1.9. The network’s move of THE GOLDBERGS is still looking smart, as the show dropped just 0.1 from last week to 2.2, even farther ahead of THE MIDDLE than it had been. MODERN FAMILY lost 0.4 from the season premiere to 3.5 , but then BLACK-ISH fell a fairly hefty 0.8 to 2.5–that was down nearly 30% from its lead-in, compared to 15% last week. That’s still better than the 36% drop that SUPER FUN NIGHT had in its 2d week last season, but BLACK-ISH is now a cause for moderate concern. NASHVILLE was steady at 1.5.
CBS: STALKER made its debut at 2.0, a decent start but below the 2.1 for last season’s CSI, a show that was moved from Wednesdays last season. Earlier, SURVIVOR was down 0.3 from last week’s season premiere to 2.4. CRIMINAL MINDS was down just 0.1 from last season’s premiere to 2.7.
NBC: THE MYSTERIES OF LAURA slipped 0.1 to 1.4, SVU fell 0.4 from last week’s season premiere to 1.8, and CHICAGO PD fell 0.3 against the STALKER premiere to 1.6.
FOX: After HELL’S KITCHEN gained 0.1 to 1.4, RED BAND SOCIETY remained at 1.1.
CW: Reruns at 0.2/0.2.
It’s a busy night tonight on the networks, as A TO Z and BAD JUDGE on NBC, and GRACEPOINT on FOX, prepare to do battle against THURSDAY NIGHT FOOTBALL. In addition, CW finally begins its fall season with season premieres of THE VAMPIRE DIARIES and REIGN.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Wednesday, the same night last year and same night last week.
About the Author
