October 16, 2014



The new season’s Wednesdays are starting to fall into place.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 WED Oct 15

ABC:  The network preempted THE MIDDLE and THE GOLDBERGS for the evening to air reruns of TOY STORY OF TERROR and IT’S THE GREAT PUMPKIN, CHARLIE BROWN.  They scored a respective 1.8/2.1, slightly below the hour’s regular programming (2.1/2.3 last week).  MODERN FAMILY lost 0.3 from last week to 3.3, and BLACK-ISH, newly picked up for a full season, dropped 0.4 to 2.5.  NASHVILLE, which had been holding nicely so far this season, was down 0.2 to 1.3, and once again firmly in third place in its hour.

CBS:  SURVIVOR fell 0.2 to 2.3, then CRIMINAL MINDS gained 0.1 to 2.4.  STALKER was steady at 1.7, winning the 10PM hour.

NBC:  THE MYSTERIES OF LAURA was the network’s lowest rated show of the night in 18-49s (stable at 1.3), but its highest rated in total viewers (8.5M), underscoring how old its audience skews.  SVU held at 1.7, and CHICAGO PD gained 0.1 to 1.6.

FOX:  HELL’S KITCHEN fell 0.2 to 1.2, while RED BAND SOCIETY remained at 0.9.

CW:  While THE FLASH is a blockbuster for the network, fans seem to have soured a bit on ARROW, which fell 0.2 from last week’s season premiere to 0.8., down 0.3 from the parallel airing last season.  After that, a FLASH rerun was at 0.5.

All the networks air their regular schedules tonight.



COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 WED Oct 15

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.