November 13, 2014



NBC did November sweeps the old school way last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 WED Nov 12

NBC:  A special edition of THE VOICE at 2.5 was almost double the rating MYSTERIES OF LAURA delivered in that hour last week (although below typical VOICE ratings on Monday/Tuesday).  It created a terrific platform for the remainder of the SVU/CHICAGO PD crossover, and those two shows were each up a huge 0.8 from last week, respectively to 2.4 and 2.2.  (Note:  an NBA preemption in Portland might affect these numbers slightly when final ratings are released this afternoon.)

ABC:  THE MIDDLE was up 0.1 to 1.9, and THE GOLDBERGS was down 0.1 to 2.1.  MODERN FAMILY fell 0.4 to a season low 3.1, while BLACK-ISH dropped 0.2 to 2.5.  NASHVILLE remained steady at 1.4.

CBS:  SURVIVOR remained at 2.3.  Even with stronger than usual competition, CRIMINAL MINDS impressively climbed 0.2 to 2.1 (the latter number, though, was its all-time low), but STALKER lost 0.1 to 1.4.

FOX:  HELL’S KITCHEN gained 0.2 to 1.5, but RED BAND SOCIETY  stayed at 0.9.

CW:  ARROW dropped 0.2 to 0.9, yet THE 100 rose 0.1 to 0.6.

As sweeps continue, the network have a full set of fresh episodes in their line-ups tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 WED Nov 12

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.