STAR had a solid if unstellar start.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: The fall finale of EMPIRE, while up 0.2 from last week’s series low to 2.7, was down an awful 1.7 from last December’s final episode. STAR had its premiere at 2.2, the same number that LETHAL WEAPON had in September when it began its run paired with EMPIRE, but we won’t really know where it stands until it returns in January and has to anchor the night alone. One piece of good news was that the rating stayed stable, dipping just 0.1 in the 2d half-hour.
CBS: The SURVIVOR fall finale was up 0.3 from last week to 2.0, which was down 0.2 from last December’s finale. The REUNION SPECIAL was at 1.4, down 0.3 from last year’s edition. (The special began after a finale overrun, so small adjustments are likely this afternoon.)
ABC: The line-up was buoyed from last week by a new MODERN FAMILY episode. THE GOLDBERGS was up 0.2 to 1.7, SPEECHLESS climbed 0.3 to 1.6, MODERN FAMILY itself dropped 0.2 from 2 weeks ago to 2.0, and SPEECHLESS rose 0.4 from last week to 1.6. DESIGNATED SURVIVOR added 0.1 for 1.2.
NBC: A PENTATONIX CHRISTMAS SPECIAL was at 1.4, and a 2-hour SNL holiday clip show was at 1.5.
CW: The special 12 GREATEST HOLIDAY MOVIES OF ALL TIME was at 0.3, followed by a rerun of CBS’s VICTORIA SECRET FASHION SHOW special at 0.3.
NASHVILLE survived its demise on ABC to resurface at CMT, and Viacom is giving it a splashy launch with airings across many of its networks, although after tonight the show will vanish again until January. (An oddity: some of the networks, including MTV, will simulcast with CMT, while others like VH1 will air an hour later.)
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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