Articles

December 3, 2015
 

SHOWBUZZDAILY WEDNESDAY NETWORK SCORECARD – 12.2.2015

 

EMPIRE ended 2015 strongly.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2015 Dec WED.02

FOX:  After last week’s fluky pre-holiday 3.2, EMPIRE bounced all the way back to the 4.4 it scored 2 weeks ago.  ROSEWOOD couldn’t quite say the same, up 0.2 from last week to 1.4, but still 0.1 below 2 weeks ago.

NBC:  At 1.5, the network’s annual CHRISTMAS IN ROCKEFELLER CENTER special was down 0.4 from last year’s edition.  It was followed by a run of the original HOW THE GRINCH STOLE CHRISTMAS at 1.5, and a 1.4 SNL holiday clip show.

CW:  ARROW got a big boost from the back half of its crossover with THE FLASH, up 0.2 from 2 weeks ago to a season high 1.3.  SUPERNATURAL benefited too, up 0.2 to 0.9.

ABC:  The network aired reruns last Wednesday, so all comparisons are to 2 weeks ago.  THE MIDDLE stayed at 2.1, but THE GOLDBERGS fell 0.2 to 2.0.  Things were less rosy in the 9PM hour, where season lows were the order of the day, as MODERN FAMILY fell 0.4 to 2.4 and BLACK-ISH was down 0.2 to 1.7.  NASHVILLE dropped 0.1 to 0.9.

CBS:  SURVIVOR’s 2.1 was up 0.3 from last week’s holiday 2-hour episode, but steady with 2 weeks ago.  CRIMINAL MINDS held its 1.5 from 2 weeks ago.  CODE BLACK, probably due in part to the absence of CHICAGO PD on NBC, jumped 0.3 from 2 weeks ago to 1.5, suggesting that the show could get some traction in a different timeslot.

Tonight’s major event is NBC’s THE WIZ LIVE.  It won’t have an easy night, though, with competition from a return of THURSDAY NIGHT FOOTBALL to CBS and CMA COUNTRY CHRISTMAS at ABC.  (The latter’s last installment ran on a Monday and rated at 1.6.)

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2015 Dec WED.02

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."