December 3, 2014



One lesson of the fall:  as much as things have changed in TV, crossovers still work.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 WED Dec 03

CW:  THE FLASH visited Starling City, and ARROW leaped by half a point–which at CW means more than 50%–to a season high 1.4.  That glow didn’t reach THE 100, though, which merely held last week’s 0.5.

NBC:  CHRISTMAS IN ROCKEFELLER CENTER was down 0.4 from last year’s edition at 1.9.  The SNL clip show that followed was also at 1.9.

ABC:  A truly terrible night for the network’s strongest line-up, with season lows hit or tied across the board.  THE MIDDLE dropped 0.6 to tie its series low 1.6, THE GOLDBERGS plunged 0.7 to 1.7, MODERN FAMILY fell an atrocious 0.9 to 2.8, BLACKISH lost 0.5 to 2.1, and NASHVILLE was weirdly enough the most stable, slipping 0.2 to 1.3.

CBS:  2 hours of SURVIVOR were at 2.1/2.0, essentially holding last week’s 1-hour 2.1.  STALKER shed 0.1 to 1.5.

FOX:  HELL’S KITCHEN was up 0.1 to 1.2, and the last scheduled episode of RED BAND SOCIETY gained 0.2 to 0.9.

There’s no question that tonight’s Big Event is NBC’s PETER PAN LIVE, which the network hopes will get close to last year’s huge 4.6 for THE SOUND OF MUSIC.  It faces off against mostly new programming on the other networks, although THE BIG BANG THEORY and HOW TO GET AWAY WITH MURDER are reruns, the latter following THE TASTE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 WED Dec 03

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.