There wasn’t much doubt about how at-home New Year’s Eve revelers preferred to watch 2015 come in.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The show that’s still called DICK CLARK’S NEW YEAR’S ROCKIN EVE in the post-Dick Clark era was the night’s easy winner. The show is separated into 2 pieces, and the 8-10PM segment was up 0.1 from last year’s (which was a “30 Greatest Women in Music” special), while the 10-11PM segment was steady at 3.8. From 11:30PM-12:30AM on Jan 1, the show was at 7.3 in 18-49s, up 0.2 from last year and swamping the competition.
NBC: The network started the night with A TOAST TO 2014, down a dismal 0.6 from last year’s edition to 1.0. NEW YEAR’S EVE WITH CARSON DALY took over at 10PM, down 0.3 to 1.5. When the show resumed at 11:30PM, it went to 3.1, the same as that hour scored last year.
FOX: PITBULL’S NEW YEAR’S REVOLUTION was quiet at 0.7 from 8-10PM, but improved to 2.2 when it returned at 11:30PM.
CW: A rerun of the IHEARTRADIO MUSIC FESTIVAL special was at 0.3.
CBS: The only network not to air any festive programming at all stuck with procedural reruns at 0.7/0.7/0.6.
NBC and ABC air some new programming tonight, albeit of a low order (THE TASTE, THE BIGGEST LOSER, dead-show-walking episodes of BAD JUDGE and A TO Z). All eyes will be on ESPN, which airs the very first college football playoff games this afternoon and tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
About the Author
