January 1, 2015



There wasn’t much doubt about how at-home New Year’s Eve revelers preferred to watch 2015 come in.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 WED 31 Dec

ABC:  The show that’s still called DICK CLARK’S NEW YEAR’S ROCKIN EVE in the post-Dick Clark era was the night’s easy winner.  The show is separated into 2 pieces, and the 8-10PM segment was up 0.1 from last year’s (which was a “30 Greatest Women in Music” special), while the 10-11PM segment was steady at 3.8.  From 11:30PM-12:30AM on Jan 1, the show was at 7.3 in 18-49s, up 0.2 from last year and swamping the competition.

NBC:  The network started the night with A TOAST TO 2014, down a dismal 0.6 from last year’s edition to 1.0.  NEW YEAR’S EVE WITH CARSON DALY took over at 10PM, down 0.3 to 1.5.  When the show resumed at 11:30PM, it went to 3.1, the same as that hour scored last year.

FOX:  PITBULL’S NEW YEAR’S REVOLUTION was quiet at 0.7 from 8-10PM, but improved to 2.2 when it returned at 11:30PM. 

CW:  A rerun of the IHEARTRADIO MUSIC FESTIVAL special was at 0.3.

CBS:  The only network not to air any festive programming at all stuck with procedural reruns at 0.7/0.7/0.6.

NBC and ABC air some new programming tonight, albeit of a low order (THE TASTE, THE BIGGEST LOSER, dead-show-walking episodes of BAD JUDGE and A TO Z).  All eyes will be on ESPN, which airs the very first college football playoff games this afternoon and tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 WED 31 Dec

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.