February 19, 2015



There’s no keeping EMPIRE down.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.18 Feb

FOX:  Network television hasn’t seen anything like EMPIRE in a long, long time.  The drama rose yet again, up another 0.3 to an incredible 5.1.  AMERICAN IDOL, however, isn’t getting much of a halo effect, as it fell 0.1 from last week to 2.7 (slightly above last year’s parallel episode).

CBS:  THE MENTALIST didn’t go out on a high note, with 1.3 in the first hour of its series finale and 1.4 in the final hour, compared to 1.4 for last week’s 1-hour episode.  STALKER dropped 0.1 to 1.3, and will be replaced by the new CSI: CYBER in 2 weeks.

ABC;  THE MIDDLE and THE GOLDBERGS were both at 2.2, which was up 0.1 for MIDDLE.  MODERN FAMILY dropped 0.3 to 3.0, which made the 0.1 gain for BLACK-ISH (to 2.2) look a bit better.  NASHVILLE slipped 0.1 to 1.3.

NBC:  THE MYSTERIES OF LAURA added 0.1 to 1.1, and both SVU and CHICAGO PD had strong-ish nights, with SVU up 0.2 to 1.6 and PD up 0.3 to 1.7.

CW:  ARROW stayed at 1.1, and THE 100 rose 0.1 to 0.6.

Tonight CBS is doing everything it can to launch its reboot of THE ODD COUPLE, hammocking it between a new BIG BANG THEORY and the 1-hour series finale of 2 1/2 MEN.  The other networks air fresh episodes of their regular series.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.18 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.