March 12, 2015


In breaking news, EMPIRE did NOT set a new record last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.11 Mar

FOX:  EMPIRE subsided slightly, down 0.2 to a mere 5.6, although that number may come up a bit this afternoon.  (It’s still a safe bet that next week’s season finale will send the show to summer on a high.)  AMERICAN IDOL gained 0.2 to 2.3.

CBS:  SURVIVOR slipped 0.1 to 2.2, but CRIMINAL MINDS rose 0.2 to 2.1, and CSI: CYBER (which admittedly faced reruns on both of the other networks) looked robust, holding its 1.8 from last week’s series premiere.

CW:  Given an 0.3 ARROW rerun as lead-in, THE 100 ended its season down 0.1 to 0.4.

ABC:  Only BLACK-ISH was “new” last night, and even that was a clip show.  Consequently it took a heavy hit, down 0.8 to 1.5 (tying it with its rerun MODERN FAMILY lead-in).  A rerun of the AMERICAN CRIME premiere at 10PM drew 0.8.

NBC:  An all-rerun night was led by 0.9 for CHICAGO PD.

All the networks are new tonight, and NBC will try out its revamped Thursday, with THE SLAP in what had been ALLEGIANCE’s 10PM slot and a BLACKLIST-themed DATELINE to lead off the night.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.11 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.