March 19, 2015



Not surprisingly, the season finale of EMPIRE went platinum.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.18 Mar

FOX:  EMPIRE finished out its sensational first season by rising 0.6 from last week to 6.4.  In fact, by 9:30PM, it had reached an incredible 6.9, a level only associated these days with NFL Football and THE WALKING DEAD.  Also notable, per the chart above, is that its strength extended over all age groups from 18-34 to 50+, and in both genders.  FOX, which is otherwise in decline, has to be counting the days until the show’s return.

CBS:  A 2-hour SURVIVOR held at 2.2, but CSI: CYBER, despite airing against an NBC rerun, dropped 0.3 to 1.4.

CW:  ARROW returned after a hiatus with a 0.3 drop to 0.8.  SUPERNATURAL, moved from its giant THE FLASH lead-in, was down 0.1 from its last Tuesday airing to 0.7.

ABC:  The night began with reruns (led by 1.5 for MODERN FAMILY), and culminated in an UNTOLD STORY OF THE SOUND OF MUSIC special, which at 1.4 did as well as or better than NASHVILLE normally does in that slot, and was particularly strong with the nostalgia-minded 50+ audience.

NBC:  An all-rerun night was led by 0.9 for CHICAGO PD.

CBS airs opening round games of the NCAA TOURNAMENT tonight, and as those numbers aren’t typically very high, the other networks are featuring all-new programming against them.  See Mitch Metcalf’s special SKEDBALL column about the ratings for this year’s play-in games, and stay tuned to SKEDBALL throughout the tournament for in-depth analysis of the NCAA ratings.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.18 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.