March 30, 2017



IMAGINARY MARY’s premiere wasn’t the stuff of fantasy.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 29.WED

ABC:  The sitcoms returned from a week off with a special attraction, as THE GOLDBERGS gained 0.2 to 1.7, and was followed by the pilot for IMAGINARY MARY (which will regularly air on Tuesdays) at 1.4, 0.1 ahead of SPEECHLESS’s rating in that slot 2 weeks ago.  MODERN FAMILY was up 0.1 to 2.0, BLACK-ISH held at 1.5, and DESIGNATED SURVIVOR was steady with last week’s 1.1.

FOX:  SHOTS FIRED was down 0.1 from last week’s premiere to 1.0, and EMPIRE fell 0.4 from last week’s midseason premiere to a series-low 2.4.

CBS:  SURVIVOR remained at 1.7, CRIMINAL MINDS was down 0.1 to 1.2, and CRIMINAL MINDS: BEYOND BORDERS rose 0.1 to 0.9.

NBC:  BLINDSPOT stayed at 0.9, then SVU and CHICAGO MED were both down 0.1 to season-low 1.1s.

CW:  ARROW (0.5) and THE 100 (0.3) were steady.

THE AMAZING RACE returns to CBS tonight in what had been TRAINING DAY’s slot, and on cable, Comedy Central’s REVIEW airs its final episode. 


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 29.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.