March 9, 2017



None of the night’s returns livened things up.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Mar 08.WED

CBS:  At 1.7, SURVIVOR had its lowest-rated cycle premiere ever, down 0.2 from Spring 2016.  (The fall cycles are typically higher-rated.)  The season premiere of CRIMINAL MINDS: BEYOND BORDERS was at 0.9, down 0.1 from its 2016 finale.

ABC:  Even as its network and studio struggle to make new cast deals, MODERN FAMILY hit a series low 1.9, down 0.1 from recent weeks.  THE GOLDBERGS dropped 0.1 to 1.7, SPEECHLESS returned from a week off down 0.1 to 1.5, and BLACK-ISH also came back down 0.2 to 1.4.  DESIGNATED SURVIVOR, airing for the first time since December, was up 0.1 to 1.3.

FOX:  LETHAL WEAPON fell 0.2 from 2 weeks ago to 1.2.  STAR held last week’s 1.1, which had followed a LETHAL WEAPON rerun.

NBC:  A night of 0.7-0.9 reruns.

CW:  Reruns at 0.3/0.2.

THE CATCH returns to ABC tonight.  On cable, CMT has the midseason finale of NASHVILLE, and IFC airs the season finale of PORTLANDIA.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Mar 08.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.