Sometimes even a VOICE lead-in doesn’t help.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: A special episode of THE VOICE became the lowest-rated non-clip night of the series at 1.7, suggesting that NBC is in danger of overcooking its golden goose with extra and extended episodes. That made it a mediocre lead-in to the preview of STRONG, which managed just 1.0.
FOX: EMPIRE fell another half-point to 3.8, tying its series premiere, which was its launching pad (initially) to go up and up. This made it the show’s lowest-rated episode other than that premiere and one that aired on Thanksgiving Eve. ROSEWOOD started the night at 1.2, down 0.2 from its last airing 2 weeks ago.
ABC: THE MIDDLE and THE GOLDBERGS were steady at 1.7/1.8. If MODERN FAMILY maintains its 0.1 drop to 2.2 in final numbers, that will be a new series low. BLACK-ISH held at 1.6, and NASHVILLE was up 0.1 to 1.0.
CBS: SURVIVOR remained at 1.9. CRIMINAL MINDS returned after a week off down 0.1 to 1.7, giving CRIMINAL MINDS: BEYOND BORDERS a much better lead-in than it gave itself last week, pushing it up 0.3 to 1.5.
CW: Reruns at 0.3/0.3.
The latest NBC Thursday line-up has STRONG at 8PM and GAME OF SILENCE at 10PM. FOX is also new, with the return of BONES and the premiere of AMERICAN GRIT. ABC preempts SCANDAL tonight for a 2-hour helping of GREY’S ANATOMY. On cable, ORPHAN BLACK returns to BBCAmerica on a new night, and with a TALKING DEAD-like post-show in its wake.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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