April 14, 2016



Sometimes even a VOICE lead-in doesn’t help.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Apr WED.13

NBC:  A special episode of THE VOICE became the lowest-rated non-clip night of the series at 1.7, suggesting that NBC is in danger of overcooking its golden goose with extra and extended episodes.  That made it a mediocre lead-in to the preview of STRONG, which managed just 1.0.

FOX:  EMPIRE fell another half-point to 3.8, tying its series premiere, which was its launching pad (initially) to go up and up.  This made it the show’s lowest-rated episode other than that premiere and one that aired on Thanksgiving Eve.  ROSEWOOD started the night at 1.2, down 0.2 from its last airing 2 weeks ago.

ABC:  THE MIDDLE and THE GOLDBERGS were steady at 1.7/1.8.  If MODERN FAMILY maintains its 0.1 drop to 2.2 in final numbers, that will be a new series low.  BLACK-ISH held at 1.6, and NASHVILLE was up 0.1 to 1.0.

CBS:  SURVIVOR remained at 1.9.  CRIMINAL MINDS returned after a week off down 0.1 to 1.7, giving CRIMINAL MINDS: BEYOND BORDERS a much better lead-in than it gave itself last week, pushing it up 0.3 to 1.5.

CW:  Reruns at 0.3/0.3.

The latest NBC Thursday line-up has STRONG at 8PM and GAME OF SILENCE at 10PM.  FOX is also new, with the return of BONES and the premiere of AMERICAN GRIT.  ABC preempts SCANDAL tonight for a 2-hour helping of GREY’S ANATOMY.  On cable, ORPHAN BLACK returns to BBCAmerica on a new night, and with a TALKING DEAD-like post-show in its wake.



COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Apr WED.13

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.