NETWORK UPDATE: NBC’s numbers were slightly shuffled in final numbers, with AMERICA’S GOT TALENT gaining 0.1 at the expense of TAXI BROOKLYN. The MODERN FAMILY rerun gained 0.1, but the ARROW rerun lost the same.
WEDNESDAY CABLE: The best that can be said for THE DIVIDE (WE) is that it stayed steady from its premiere, still at an extremely low 0.07 (bigger sibling AMC will try to help it out with some runs on Sunday night). TEEN MOM (MTV) took the night, up 0.1 to 1.3. It was a good night for USA, with SUITS and GRACELAND each up more than a tenth to 0.85/0.54. THE BRIDGE (FX) was also up to 0.47. On ABCFamily, YOUNG AND HUNGRY and MYSTERY GIRLS were almost identical to last week at 0.37/0.21. On TVLand, HOT IN CLEVELAND and JENNIFER FALLS were each down a bit to 0.17/0.15.
Extant is getting lost in space.
In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night last week), please take a look at our new chart further down the page with even more ratings detail for each program last night, including other important demographic segments and total audience size.
CBS: EXTANT plunged 0.4 from last week to 1.1, even though its BIG BROTHER lead-in was 0.2 higher (2.3 compared to 2.1) than last Wednesday’s installment. That’s exactly the same result that the far less-heralded Taxi Brooklyn had coming out of America’s Got Talent, and expectations were far higher for Extant. (The show’s excuse is that last week it faced a Talent rerun, so the competition was much stronger this time–but still, this is a significant disappointment.)
NBC: As noted, the 2.3 for AMERICA’S GOT TALENT led into 1.1 for TAXI BROOKLYN, which with the bigger lead-in had a 0.3 ratings jump.
FOX: SO YOU THINK YOU CAN DANCE climbed 0.2 to 1.2.
ABC: MOTIVE fell 0.2 to 0.6. It was behind all the night’s reruns, which were led by 1.1 for MODERN FAMILY.
CW: Reruns at 0.3/0.2.
ABC airs the 2-hour season finale of BLACK BOX tonight, but the interesting story will be on cable, where last week’s newcomers on USA and FX, none of which was a breakout hit (although FX’s Married was fairly strong) will hope to avoid a sophomore plummet.
DEMOGRAPHIC DETAIL
The chart above looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively. Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.
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