July 31, 2014



NETWORK UPDATE:  TAXI BROOKLYN dropped 0.1 in adjusted numbers (as usual), allowing EXTANT to claim victory in its new 10PM slot.  In addition, BIG BROTHER gained 0.1, as did several of the ABC reruns, including MODERN FAMILY, which climbed to 1.1.

WEDNESDAY CABLE:  As we ponder the increasing excellence of cable drama, let’s take a deep breath and keep in mind that the highest-rated cable show of the night–outrating all but the top 2 shows on the broadcast networks–was Syfy’s SHARKNADO 2, with an amazing 1.29 (plus 0.65 for the 11PM re-airing).  Be prepared for many more SHARKNADOS to come.  Unscripted shows took the other top slots, with TEEN MOM (MTV) down 0.2 to 1.06 (still more than doubling the score for the network’s excellent FINDING CARTER), and DUCK DYNASTY (A&E) at 1.15.  DUCK was followed on A&E by BIG SMO at 0.62.  On USA, SUITS was up a bit to 0.90, but GRACELAND declined slightly to 0.48.  THE BRIDGE (FX) took a hit, down 25% to 0.35.  On ABCFamily, YOUNG AND HUNGRY was slightly up to 0.43, but MYSTERY GIRLS was down a tick to 0.20.  On TVLand, HOT IN CLEVELAND and JENNIFER FALLS were nothing if not steady at 0.17/0.15 (688K/614K in total viewers).  Poor THE DIVIDE (We), a strong show stuck in oblivion, was at 0.06, with just 285K total viewers. 

The good news for Extant fans is that banishment to 10PM didn’t hurt it at all.

Daily Comp 3way 2014 Wed Jul 30

CBS:  Despite following a CRIMINAL MINDS rerun (1.1, up 0.2 from last week at 10PM) instead of BIG BROTHER (2.2, down 0.1), EXTANT remained at last week’s 1.1 rating, enough to tie it for the 10PM lead against original shows on NBC and ABC.  That 1.1 still isn’t anything to boast about, but it looks better in its new context.

NBC:  AMERICA’S GOT TALENT is currently down 0.2 from last week at 2.2, with TAXI BROOKLYN up 0.1 to 1.1, but those numbers may shift this afternoon.

ABC:  MOTIVE rose 0.1 to 0.7, still below the 0.9-1.0s for the night’s sitcom reruns.

FOX:  SO YOU THINK YOU CAN DANCE was steady at 1.1.

CW:  The new PENN & TELLER: FOOL US had an OK 0.5 debut, followed by 0.2 for a THE 100 rerun.

ABC premieres its splashy reality competition series THE QUEST tonight, while on cable, Sundance launches its critically acclaimed limited series THE HONORABLE WOMAN.  (Note:  Nielsen doesn’t cover Sundance, so unless the network volunteers ratings information, we’re unlikely to have any gauge of its numbers.)


Demo Profile 2014 Wed Jul 30

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.