Another pair of unscripted summer series with underwhelming premieres.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: THE BRIEFCASE started with 1.3, not a huge number but still the 2d highest on network TV last night. 2 hours of reruns followed at 1.2/1.0.
FOX: After MASTERCHEF gave it a solid 1.5 lead-in (up 0.3 from last week), BULLSEYE debuted at a blah 1.1.
ABC: 500 QUESTIONS dropped 0.1 to 1.0, then after a 1.1/1.0 hour of reruns, CELEBRITY WIFE SWAP gained 0.1 to 1.1.
NBC: The IHEARTRADIO COUNTRY FESTIVAL was at 1.0, after a rerun of I CAN DO THAT gave it a 0.7 lead-in.
CW: Reruns at 0.2/0.2.
Thursdays are going to be exceptionally busy with scripted programming this summer, and tonight NBC premieres AQUARIUS, a 1960s-set police thriller. The most interesting thing about the launch is that tomorrow, the network will release all the remaining episodes online and on VOD for binge-watching, the first time a broadcast network has experimented with that format.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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