About as dead as mid-week network television gets.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: A steady 1.5 rating for MASTERCHEF was the best network TV could do last night. BULLSEYE dropped 0.1 to 1.0.
CBS: THE BRIEFCASE held at 0.9, outrated by the 1.0 CRIMINAL MINDS rerun that followed it. The night ended with 0.8 for a CSI: CYBER rerun.
ABC: CELEBRITY WIFE SWAP gained 0.1 to 1.1, on a night otherwise led by a MODERN FAMILY rerun at 1.2.
NBC: Reruns, led by 1.0 for AMERICAN NINJA WARRIOR.
CW: Reruns at twin 0.3s.
Game 4 of the NBA FINALS will own the night, but FOX airs the BONES season finale, and CW’s BEAUTY AND THE BEAST makes its summer debut.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
