June 23, 2016



Another network premiere with little promise.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jun WED.22

CBS:  BIG BROTHER opened shop for summer 2016 with a 1.8 2-hour premiere, down 0.3 from 2015’s 1-hour launch.  The lead-in did little for AMERICAN GOTHIC, off to a low start at 0.7.

NBC:  After 1.0 for an AMERICAN NINJA WARRIOR rerun, THE NIGHT SHIFT dropped 0.1 to 0.9.

FOX:  MASTERCHEF fell a heavy 0.3 to 1.0, making WAYWARD PINES’ steady 0.7 look not so bad.

ABC:  Sitcom reruns, led by 0.9 for MODERN FAMILY.

CW:  Reruns at 0.2/0.3.

BATTLEBOTS returns to ABC tonight.  On cable, QUEEN OF THE SOUTH premieres on USA, and BBCAmerica starts the limited series THIRTEEN.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jun WED.22

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.