July 16, 2015



THE ESPYS enjoyed their move to broadcast TV.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.15 Jul

ABC:  A transfer from ESPN to ABC doubled the rating for THE ESPYS to 2.2, making it the highest-rated show of the night.

CBS:  BIG BROTHER shed 0.1 to 1.9.  The news was worse for EXTANT, which fell 0.2 to a new low 0.6, lower than the 0.8 for the CRIMINAL MINDS rerun that preceded it.

FOX:  MASTERCHEF dropped 0.3 to 1.4, and BULLSEYE was down 0.1 to 0.8.

NBC:  An AMERICA’S GOT TALENT clip show was at 1.2, followed by 1.1 for a rerun of AMERICAN NINJA WARRIOR.

CW:  Reruns at 0.3/0.2.

Tonight NBC moves DATELINE to Thursdays, having given up on AQUARIUS and HANNIBAL and moved them to the wasteland of Saturday.  (The wackiest network decision of the summer has to be NBC’s renewal of AQUARIUS, perhaps the lowest-rated show to be renewed by a major broadcast network ever.)  On cable, FX introduces the Denis Leary comedy SEX&DRUGS&ROCK&ROLL and returns MARRIED to its line-up.  

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.15 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.