July 21, 2016



NBC’s coverage of the REPUBLICAN NATIONAL CONVENTION was even more dominant on Night 3, with a 1.3 rating compared to 0.5 for ABC and 0.4 for CBS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul WED.20

NBC:  AMERICA’S GOT TALENT carried the night, although at 2.2 it was down 0.2 from last week.

CBS:  BIG BROTHER dropped 0.1 from last Wednesday to 1.7.  AMERICAN GOTHIC, pushed to 9PM by convention coverage, gained 0.1 to 0.6.

FOX:  MASTERCHEF was up 0.1 to 1.2, and WAYWARD PINES held at 0.7.

CW:  PENN & TELLER: FOOL US and a new WHOSE LINE IS IT ANYWAY were each down 0.1 to 0.3.  A WHOSE LINE rerun at 0.3 concluded the night.

ABC:  Reruns, led by MODERN FAMILY at 0.8.

REPUBLICAN NATIONAL CONVENTION coverage ends tonight, but for a slightly different kind of convention, Syfy offers a LIVE FROM COMIC-CON special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul WED.20

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.