Night 3 of the DEMOCRATIC NATIONAL CONVENTION dipped, resulting in a 0.7 tie between NBC and ABC, with CBS still trailing at 0.4.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: AMERICA’S GOT TALENT fell a heavy 0.6 from last Wednesday to 1.7, and THE NIGHT SHIFT was down 0.1 from its last airing to 1.1.
CBS: BIG BROTHER lost 0.1 from last Wednesday to 1.6, and AMERICAN GOTHIC held at 0.6.
FOX: MASTERCHEF dropped 0.2 to 1.0, and the WAYWARD PINES finale was steady at 0.7.
CW: PENN & TELLER: FOOL US and the new WHOSE LINE IS IT ANYWAY are currently up 0.1 to 0.4/0.5 (and the rerun WHOSE LINE is up 0.2 to 0.5), but we’ll see if those numbers hold up in finals.
ABC: Reruns, led by 0.8 for MODERN FAMILY.
Political convention season ends tonight, and as it did last Thursday, Comedy Central’s THE DAILY SHOW will air a live episode at the conclusion of the nominee’s acceptance speech. In addition, RIPPER STREET returns to BBCAmerica.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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