July 28, 2016



Night 3 of the DEMOCRATIC NATIONAL CONVENTION dipped, resulting in a 0.7 tie between NBC and ABC, with CBS still trailing at 0.4.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul WED.27

NBC:  AMERICA’S GOT TALENT fell a heavy 0.6 from last Wednesday to 1.7, and THE NIGHT SHIFT was down 0.1 from its last airing to 1.1.

CBS:  BIG BROTHER lost 0.1 from last Wednesday to 1.6, and AMERICAN GOTHIC held at 0.6.

FOX:  MASTERCHEF dropped 0.2 to 1.0, and the WAYWARD PINES finale was steady at 0.7.

CW:  PENN & TELLER: FOOL US and the new WHOSE LINE IS IT ANYWAY are currently up 0.1 to 0.4/0.5 (and the rerun WHOSE LINE is up 0.2 to 0.5), but we’ll see if those numbers hold up in finals.

ABC:  Reruns, led by 0.8 for MODERN FAMILY.

Political convention season ends tonight, and as it did last Thursday, Comedy Central’s THE DAILY SHOW will air a live episode at the conclusion of the nominee’s acceptance speech.  In addition, RIPPER STREET returns to BBCAmerica.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul WED.27

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.