Articles

July 7, 2016
 

SHOWBUZZDAILY WEDNESDAY NETWORK SCORECARD – 7.6.2016

 

THE NIGHT SHIFT demonstrated the value of a lead-in.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul WED.06

NBC:  Last week, with a 1.2 lead-in from the US OLYMPIC TRIALS, THE NIGHT SHIFT had a 0.8 rating.  This week, AMERICA’S GOT TALENT started the night at 1.7, boosting NIGHT SHIFT by 0.3 to 1.1.

CBS:  BIG BROTHER was steady with last Wednesday at 1.9, and after a 0.8 CRIMINAL MINDS rerun, AMERICAN GOTHIC lost 0.1 to 0.6.

FOX:  MASTERCHEF held at 1.2, and WAYWARD PINES gained 0.1 to 0.8.

ABC:  Reruns, with 0.8s across 8-10PM and 0.6/0.5 in the 10PM hour.

CW:  Reruns at twin 0.2s.

In a sign of how active summer TV has become, every broadcast network has at least an hour of original content tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul WED.06

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.