THE NIGHT SHIFT demonstrated the value of a lead-in.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: Last week, with a 1.2 lead-in from the US OLYMPIC TRIALS, THE NIGHT SHIFT had a 0.8 rating. This week, AMERICA’S GOT TALENT started the night at 1.7, boosting NIGHT SHIFT by 0.3 to 1.1.
CBS: BIG BROTHER was steady with last Wednesday at 1.9, and after a 0.8 CRIMINAL MINDS rerun, AMERICAN GOTHIC lost 0.1 to 0.6.
FOX: MASTERCHEF held at 1.2, and WAYWARD PINES gained 0.1 to 0.8.
ABC: Reruns, with 0.8s across 8-10PM and 0.6/0.5 in the 10PM hour.
CW: Reruns at twin 0.2s.
In a sign of how active summer TV has become, every broadcast network has at least an hour of original content tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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