July 9, 2015



MASTERCHEF was cooking last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.08 Jul

FOX:  MASTERCHEF rose 0.3 from last week to 1.7, while BULLSEYE stayed at 0.9.

CBS:  BIG BROTHER was steady at 1.9, and EXTANT rose 0.1 to 0.8, although that was still below the 0.9 lead-in it had from a CRIMINAL MINDS rerun.

ABC:  CELEBRITY WIFE SWAP was steady at 0.8, below the reruns of MODERN FAMILY and BLACKISH that preceded it.

NBC:  Reruns of the network’s big summer guns AMERICA’S GOT TALENT and AMERICAN NINJA WARRIOR were at 1.3/1.2.

CW:  Reruns at 0.3/0.3.

In case Thursdays weren’t crammed with original scripted programming already, tonight brings more:  the British sitcom DATES begins its run on CW, while RECTIFY returns to Sundance and DOMINION starts its 2d season on Syfy.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.08 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.