August 11, 2016



Night 6 of the Summer OLYMPICS is typically down, but this year’s drop was more steep than most.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug WED.10

NBC:  Without Tuesday’s marquee events, Wednesday’s RIO SUMMER OLYMPICS coverage followed the pattern by falling.  But its 2.4 drop to 7.6 was worse than all recent Summer Olympics aside from 2008 (which dropped 3 points), and the resulting number pushed 2016 back below 2000, for the worst Night 6 in at least 20 years.  The numbers should rebound tonight, with a recent range of 0.5-2.0 for the Night 7 recovery.

CBS:  BIG BROTHER was steady at 1.8, and after a 0.6 CRIMINAL MINDS rerun, AMERICAN GOTHIC lost 0.1 to 0.4.

CW:  PENN & TELLER: FOOL US and the new WHOSE LINE IS IT ANYWAY held last week’s 0.4, with 0.3 for the WHOSE LINE rerun that followed.

ABC:  Reruns at 0.5-0.6.

FOX:  Reruns at 0.6.

The most notable non-Olympics TV event tonight will occur at 12:01AM on Netflix, which premieres the first 6 episodes of Baz Luhrman’s THE GET-DOWN, about the early days of hip-hop.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 10

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug WED.10

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.