August 18, 2016



A steep Night 12 drop brought the OLYMPICS to a new low.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug WED.17


NBC:  The RIO SUMMER OLYMPICS fell 1.1 from Tuesday to a new low 5.8, the biggest Night 12 plunge of the past 20 years.  

CBS:  BIG BROTHER, the CRIMINAL MINDS rerun and AMERICAN GOTHIC were all steady at 1.8/0.6/0.4.

CW:  MY LAST DAYS debuted very quietly even by CW standards at 0.2, airing after an 0.3 PENN & TELLER: FOOL US that was down 0.1 from last week.

ABC:  A quartet of REAL O’NEALS reruns were all at 0.5, with another hour of sitcom reruns at 0.6 to cap the night.

FOX:  Reruns at 0.7/0.6.

MY LAST DAYS continues its brief run tonight.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 17

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug WED.17

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."