August 27, 2015




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.26 Aug

NBC:  After a steady 1.6 for AMERICA’S GOT TALENT, THE CARMICHAEL SHOW opened with 2 episodes at 1.1/0.9, similar to what MR. ROBINSON had been doing in the hour.  The show will only air for 2 more weeks, so its next outing will likely be key to whether it has any future.  The night wound up with LAST COMIC STANDING holding at 1.1.

CBS:  BIG BROTHER dropped 0.1 to 2.0, and EXTANT gained 0.1 to 0.8, the latter coming in below the CRIMINAL MINDS rerun that followed.

ABC:  CELEBRITY WIFE SWAP dropped 0.1 to 0.8, tying it with the lowest of the night’s sitcom reruns.

FOX:  MASTERCHEF held at 1.4, and HOME FREE lost 0.1 to 0.8.

CW:  AMERICA’S NEXT TOP MODEL and A WICKED OFFER were each up 0.1, respectively to 0.5 and 0.3.

Tonight will be the first Thursday in several weeks not burdened by NFL PRESEASON FOOTBALL preemptions, so tomorrow morning’s numbers should largely hold up after adjustment.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.26 Aug

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.