Week 2 continued to shift downward.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Virtually everything was down in primetime compared to last Wednesday. For ABC, that meant dips of 0.1 for THE GOLDBERGS (to 1.9), 0.2 for SPEECHLESS (to 1.8), 0.3 for MODERN FAMILY (to 2.3), 0.4 for BLACK-ISH (to 1.6), and 0.4 for DESIGNATED SURVIVOR (to 1.8). The latter was still a big 0.7 ahead of last year’s NASHVILLE, although it means that despite the network’s investment of money and marketing, the show is far from a breakout hit.
FOX: LETHAL WEAPON’s fortunes will be closely tied to EMPIRE’s, so it’s no surprise that with EMPIRE down 0.6 to 3.6, WEAPON fell 0.3 to 1.9. Again, that’s a very solid number, but as we’re seeing with ROSEWOOD this season, it suggests that FOX will have a hard time keeping WEAPON strong if it has to fend for itself.
CBS: SURVIVOR dropped 0.2 to 2.1. The season premiere of CRIMINAL MINDS was 1.8, down 0.2 from the 2015 premiere. The season premiere of CODE BLACK was 1.2, down 0.3 from last fall, but in keeping with that show’s general level.
NBC: BLINDSPOT slipped 0.1 to 1.2, SVU fell 0.3 to 1.5, and CHICAGO PD was down 0.1 to 1.5.
CW: The new WHOSE LINE IS IT ANYWAY was up 0.1 to 0.4, the same number as the rerun that followed. The night started with a rerun PENN & TELLER: FOOL US at 0.4.
If the ratings trend continues tonight, the shows on the hot seat will be ABC’s NOTORIOUS and FOX’s PITCH, both of which started with subpar numbers last week.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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