January 10, 2013

The Sked: Wednesday Ratings — Cannonball!

Nothing like a train wreck.  FOX tried to channel some of the energy from past silly specials (When Animals Attack, Celebrity Boxing) last night with Stars in Danger: The High Dive, low-end celebrities trying to do the incredibly difficult sport of high diving.  The average rating for the two-hour special was a bad 1.3 with adults 18-49, but the half-hour ratings track shows how awful the show truly was.  A weak 1.5 rating gave the special a chance for a full hour, but even these folks were not impressed, with the audience ending with just over a 1 rating.  All of this is way down from the 2.7 rating FOX was used to on Wednesdays last fall with X Factor.

FOX Stars in Danger Adult 18-49 Rating by half hour

8-10 pm Wednesday, January 9, 2013

8:00 1.5

8:30 1.5

9:00 1.2

9:30 1.1

ABC won the night with a solid 2.6 rating from 8-11 pm, highlighted by a 4.7 for Modern Family.  The nightly rating is similar to the 2.5 ABC averaged on Wednesday in November and early December with original episodes.

CBS was second with a 2.4 from 8-11 pm with a night of specials: I Get That a Lot (2.0) and People’s Choice Awards (2.6 rating last night, up a tick from a 2.5 last year).   The 2.4 for the night was actually down a bit from typical Wednesdays with original programming on CBS in late fall (2.6 rating).

NBC averaged a 1.9 last night with typically weak ratings for the comedies Whitney (1.4) and Guys with Kids (1.3) but acceptable numbers for SVU (2.1) and Chicago Fire (2.2).  Especially because of the improving Chicago Fire, NBC Wednesday is now beating the 1.4 rating the night averaged with original episodes in the late fall (excluding the few nights that featured special Voice episodes).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.