FOX ruled summer Wednesday yet again last night with a 2.4 preliminary Adults 18-49 rating for So You Think You Can Dance from 8-10 pm (down from a 2.7 last week and a 2.8 on the same night last year).
It wasn’t like there was any competition on the other networks. CBS finished a very weak second with a 1.1 rating from 8-11 pm. The second week of Dogs in the City doomed the new reality series to an early exit (a 0.9 rating last night, down from an already weak 1.3 premiere last week in the hour). Repeats of Criminal Minds at 9 (1.2) and CSI at 10 (1.3) did slightly better. Last year on this night, CBS was actually a bit lower, a 1.0 rating from repeats of Undercover Boss, Criminal Minds, and Blue Bloods.
ABC was in third last night with a 1.0 rating in prime time. Repeat comedies filled the night: The Middle (1.0), Suburgatory (0.9), Modern Family (1.4), Happy Endings (1.1), Don’t Trust the B– (0.9) and a special Modern Family (0.7). Last year on this night, ABC averaged a 1.3 rating with four repeat comedies and 20/20.
NBC averaged a 0.9 rating from 8-11 pm: repeats of Betty White’s Off Their Rockers (1.1), Up All Night (0.7), SVU at 9 (0.8) and SVU at 10 (1.1). NBC elected to keep Game 4 of the NHL Stanley Cup Final on its NBC Sports Network (formerly Versus). Game 1 aired last Wednesday on NBC, averaging a 1.1 rating. Game 4 might have done a 1.2 or 1.3 on NBC, but the company clearly felt it was in the long-term best interest of its emerging sports cable network to keep Game 4 there, where it could earn maybe a 0.7 rating (cable ratings to be released later today, actually Game 4 hit a 0.8 rating with young adults and about 2.1 million viewers overall*) and help in the slow process of teaching sports fans that NBC Sports Network exists and where to find it. Game 5 will air on NBC Saturday at 8 pm ET/ 5 pm PT after what should be a pretty big sports afternoon on the network, when NBC also carries the Belmont Stakes at 4:30 pm ET as I’ll Have Another tries to win the Triple Crown.
*Compare NHL Stanley Cup Game 4 with last night’s 4.1 rating and 9.5 million viewers on TNT for Game 6 of the NBA Western Conference Finals.
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WEDNESDAY Ratings
Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!
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