September 13, 2012

The Sked: Wednesday Ratings September 12

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Written by: Mitch Metcalf
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A very interesting and competitive night of reality television last night.

FOX can claim they won the night with a 3.3 rating with Adults 18-49 from 8-10 pm with the season premiere of The X Factor.  FOX will not go out of its way to compare the second season premiere to last year’s X Factor debut (4.4 rating from 8-10 pm on Wednesday, September 21, 2011).  Of course, X Factor didn’t directly face The Voice last fall, but it did air against premiere week competition on all the networks.  (That Wednesday last fall, NBC had Up All Night at a 2.4 before going off the air with Free Agents at a 1.3 and Harry’s Law at 1.2.  But there WAS significant competition in the 9 pm hour from the season premieres of Modern Family at 6.1 and Criminal Minds at 4.1.)

NBC (while second on the night with a 2.7) can claim The Voice equaled the 3.3 rating of X Factor (and it accomplished that during the less-viewed 8 pm hour), and The Voice beat the first hour of X Factor when they went head to head (3.3 to 2.7).  In the 8:00 half hour, Voice edged by three tenths of a rating point (2.9 to 2.6), while in the 8:30 half hour Voice trounced X Factor (3.7 to 2.9).

FOX returned the favor at 9 pm as the second half of Simon Cowell’s X Factor premiere easily beat the finale of Simon Cowell’s America’s Got Talent.  Between 9 and 10 pm, X Factor scored a 3.8 to AGT‘s 2.9.  In the 9:00 half hour it was 3.7 to 3.0, and by 9:30 X lapped AGT 3.9 to 2.8.  It had to be tough to see his shows go against each other — particularly galling because Simon Cowell felt there was a “gentlemen’s agreement” to prevent that.  Of course, he should know he is in the wrong business to find such an agreement.

The new comedy from Jimmy Fallon, Guys with Kidspreviewed last night at 10 pm, scoring a decent 2.2 rating (falling 21% from the AGT lead in during the 9:30 half hour).  New Normal repeated at 10:30 and received an acceptable 1.4 rating.

CBS sputtered to a 1.5 rating for the night.  A 2.0 for Big Brother (when is IT going to end?), a 1.2 for Criminal Minds repeat, and a 1.3 for CSI repeat.

ABC did some more sleepwalking: a 0.9 rating for the night.  The Middle and Suburgatory each scored a 0.9, while Modern Family was a 1.3 and another Suburgatory posted a 1.0 rating.  Revenge turned in a sleepy 0.6 rating.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.