October 4, 2011

THE SKED: Week 2 + 1 – CW Network Scorecard


The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, and if that decline is from a number that wasn’t great to begin with, the trouble could be serious.  That being said, let’s take a look at where the networks stand as they begin this crucial week.  (Note:  since only 2 networks debuted their Monday schedules on the season’s first official day, we’ll include the next Monday in our review of the week.)


Holdover  – THE VAMPIRE DIARIES.  That’s it.

THE SECRET CIRCLE, RINGER, HART OF DIXIE – All are essentially identical in the ratings, with 0.8 or 0.9. These aren’t good numbers, but the latter 2 are even or better compared to their lead-ins:

Holdovers – 90210 and GOSSIP GIRL, which are respectively at 0.7 and 0.8. AMERICA’S NEXT TOP MODEL is there, too.
H8R – But not soon enough.

GRADE:  C-minus

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."