DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game topped Saturday cable, but its 0.92 rating was significantly lower than the games have been earning during the week.  HBO, as usual, reports its boxing ratings in segments, ranging from 0.63 to 0.40.  Adult Swim’s late-night block continues to be strong, with KILL LA KILL down 0.02 to […]

        NETWORK FINALS:  FOX’s regional MLB coverage and the 9PM hour of 48 HOURS lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC PRELIMS led Saturday cable at 0.44, up 0.02 from last week, the network’s morning WIMBLEDON coverage was […]

  The experiment of running a vintage theatrical movie in primetime didn’t work out badly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

        NETWORK FINALS:  After timezone adjustment, FOX’s coverage of the US OPEN fell to 0.9 in final numbers.  The only other change from Sunday prelims was a 0.1 drop for the rerun of MADAM SECRETARY.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season […]

        NETWORK FINALS:  As expected, football adjustments lowered the ratings for DANCING WITH THE STARS and THE GOOD DOCTOR, each by 0.1.  In addition, LUCIFER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL dropped 0.38 from last […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 5.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.06/1.03/1.00, compared to last week’s 1.10/1.07/1.04.  Discovery’s STREET OUTLAWS was at 0.79/0.57, compared to 0.78/0.56.  VH1’s LOVE & HIP-HOP was at 0.78/0.61, compared to […]

  UNDATEABLE returned more live than alive. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]