Viewers really wanted to see the Mother‘s side of the story. CBS:  The 200th episode of HOW I MET YOUR MOTHER, told from the Mother character’s point of view, leaped 0.7 to a season high 3.8, and seemed to perk up the network’s entire line-up.  (CBS is so going to miss Mother next fall.) […]

  Probably not surprisingly, the cable show hardest hit by the Olympics on Monday night was WWE RAW on USA, which fell from 2.3 to 1.5 for the evening, ending up behind LOVE AND HIP-HOP on VH1, which was down only 0.2 to 1.8.  Nothing scripted came close to either. TNT:  THE CLOSER, entering its […]

  WHAT WOULD YOU DO ended its season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  For the second night in a row, a sports-related event underperformed. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Updated broadcast and cable programs for the week ending Sunday (and the previous week for comparison).

  NETWORK UPDATE:  THE AMAZING RACE gained 0.1 and 20/20 lost 0.1 in final Friday numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): It’s not currently on the chart below, because of the way Adult Swim lists it, but the highest-rated cable original […]

  Daylight Savings Time probably isn’t helping the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Sitcoms were the news. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]