The Oscars on Sunday 2.26.2017 averaged 32.9 million live+same day, according to Nielsen, close to the 34.4 million last year but down significantly from 37.3 million in 2015 and 43.6 million in 2014.  Click here for a complete track for the past decade of Oscar telecasts. Looking at the quarter hour ratings for the telecast, 2017 had […]

> NBC, for whom this season cannot end too soon, has added a few summer premiere dates to its schedule: Monday May 21 9PM:    AMERICAN NINJA WARRIOR – reality competition series that will air both on NBC and the G4 cable network Thursday June 7 8PM:    LOVE IN THE WILD – 2d season of reality […]

        NETWORK FINALS:  FOX’s NFL game adjusted to 3.9.  Elsewhere, THE BACHELORETTE and BIG SKY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND topped Tuesday cable, up 0.05 to 0.59, with the lead-out hour down 0.04 […]

  Several networks returned from their holiday hibernations.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

  Declines and disappointments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  THE X-FILES dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Basketball was at the top of Wednesday cable.  Tru’s continuing coverage of the NCAA TOURNAMENT play-in games was at 0.74/0.45.  ESPN’s NBA doubleheader was at 0.71/0.62.  VH1’s BLACK […]

THE WEEK.  For the recently completed week ending Sunday (February 18-24, 2013), ABC will claim a rare victory with a preliminary 3.42 adult 18-49 rating in prime time, its best weekly showing of the year by far (thanks, of course, to The Oscars).  And even better for ABC, this is better than last year’s Oscar week (3.14 […]