NETWORK FINALS:  48 HOURS gained 0.1 in final numbers, while the 9PM DATELINE dropped 0.2, and FOX’s MLB game as well as the SNL and AMERICAN IDOL reruns each lost 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game was dominant […]

      NETWORK FINALS:  20/20 lost 0.1 in final numbers, while the NCIS: LA rerun gained the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports occupied most of Saturday’s cable Top 10.  The COPA AMERICA Mexico vs. Chile match led with 0.72 on Univision and an additional […]

      NETWORK FINALS:  The reruns of THE GOLDBERGS, AMERICAN HOUSEWIFE, ELF: BUDDY’S MUSICAL CHRISTMAS and SVU all lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN took the lead on Wednesday cable, with a Kentucky vs. Louisville COLLEGE BASKETBALL game at 0.76, […]

        NETWORK FINALS:  THE BIG BANG THEORY gained 0.1 in final numbers, while MY KITCHEN RULES lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It’s not much of a shock that Inauguration Eve was a bonanza for Fox News, which had all of […]

  We may be seeing the new upper limits of non-sports primetime broadcast ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  Not much to say. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  The […]

        NETWORK FINALS:  As expected, NBC’s preliminary ratings were quite different after adjustment for the NASCAR overrun.  That scored 1.1, and then SUNDAY NIGHT WITH MEGYN KELLY was at 0.5 (still up 0.1 from last week, probably because of the 9PM airtime), as was the SPARTAN finale.           […]

  Note that due to an overrun for THE MASTERS, the CBS primetime schedule began at 7:25PM in most of the country, which will lead to adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]