Some major returns.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: THE VOICE’s 3.4 midseason premiere was dominant for the night, but down a hefty 0.7 from its first 2015 airing. BLINDSPOT returned for the first time since November down 0.1 to 1.8–but that followed a much lower 2.6 VOICE lead-in, suggesting things may get rockier as the spring rolls on.
FOX: GOTHAM came back at 1.5, down 0.1 from its fall finale, setting LUCIFER back 0.2 to a new low 1.3.
CBS: With the switch in competition, SUPERGIRL lost 0.1 to 1.4 (behind GOTHAM in 18-49s, although considerably ahead in total viewers thanks to CBS’s older audience), and SCORPION fell 0.2 to 1.5. NCIS LA was down 0.1 to 1.2.
ABC: THE BACHELOR wasn’t affected by all the change, steady at 2.5, and CASTLE held last week’s 1.1.
CW: CRAZY EX-GIRLFRIEND and JANE THE VIRGIN both remained at 0.3.
A trio of season finales tonight: ABC’s THE MUPPETS and AGENT CARTER, and MTV’s THE SHANNARA CHRONICLES. All are hoping that the operational word in that last sentence was “season.” The 10PM hour on the broadcast networks will be devoted to Super Tuesday primary coverage.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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