Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  Little change from the summer norm. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  THURSDAY USA:  The night started out weakly with the premiere of reality show SUMMER CAMP, which only had a 0.5 rating among 18-49s year olds, and 1.1M total viewers. That seemed to set the tone for the evening, since airing for the first time in 2 weeks (due to July 4th preemptions), BURN NOTICE […]

  A very big night for 60 MINUTES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  THE MIDDLE, the season finale of CHICAGO MED and NCIS gained 0.1 in final numbers, while THE 100 lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game owned the night at 3.25, and the preceding NBA DRAFT […]

    DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  The WINTER […]

    NETWORK UPDATE:  There were no adjustments from the preliminary Friday numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s primetime Baylor vs. TCU COLLEGE FOOTBALL game owned Friday cable at 1.41.  Discovery’s GOLD RUSH was steady, up 0.02 to 1.12, while PACIFIC WARRIORS declined 0.06 to 0.36.  The night’s Hallmark movie […]

Broadcast news and late night series ratings available below for this week and the same week last year. You can also search for other available weeks with the link at the bottom of this post. Week 26: June 22-28, 2020 Broadcast News: Current Week Broadcast News: Same Week Last Year   Broadcast Late Night: Current […]