NETWORK FINALS:  The 9PM hour of 48 HOURS rose 0.1 in final numbers, and DESPICABLE ME 2 fell the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Saturday cable belonged to TBS and its Elite 8 NCAA TOURNAMENT games at 2.78/1.72.  The higher-rated late […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  Football domination. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  A strong night for SHARK TANK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  As we noted this morning, sports preemptions were so plentiful last night that we held our analysis for final numbers. NBC:  THE WALL gained 0.2 to 0.9, then SATURDAY NIGHT LIVE held at last week’s 1.2.  After a 0.5 rerun of GREAT NEWS, THE NIGHT SHIFT rose 0.1 to […]

  NOTE:  The chart below is incorrect as to ABC’s line-up, which replaced THE GREAT AMERICAN BAKING SHOW with a rerun of THE GREAT CHRISTMAS LIGHT FIGHT due to issues with one of the former’s judges. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 […]

  Newsmagazines and reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  A 2-hour […]

  FRIDAY NETWORK UPDATE:  Some old business first:  Nielsen finally updated its “final” Friday ratings, and as expected, the entire ABC line-up had been seriously screwed up.  The actual finals for the network were 1.0 for BE MY VALENTINE, CHARLIE BROWN, 1.8 for SHARK TANK and 1.2 for 20/20, unchanged from the overnight numbers. SUNDAY […]