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January 9, 2021
 

SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 1.8.2021

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Written by: Mitch Metcalf
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A strong night for SHARK TANK.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

ABC:  Airing for the first time since December 11, SHARK TANK rose 0.2 to 0.8, and 20/20 was up 0.2 to 0.6.

CBS:  The line-up returned for the first time since December 18, with MACGYVER steady at 0.5, MAGNUM PI up 0.1 to 0.6, and BLUE BLOODS up 0.1 to 0.6.

NBC:  After reruns of MR MAYOR at 0.4/0.3, DATELINE gained 0.2 to 0.6.

FOX:  WWE SMACKDOWN held at 0.5.

CW:  A new WHOSE LINE IS IT ANYWAY and a rerun were at 0.1/0.1, and PENN & TELLER: FOOL US was at 0.1.

The NFL PLAYOFFS will dominate weekend TV.  On Sunday, Starz also airs the season premiere of AMERICAN GODS.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available Monday afternoon with the broadcast finals.

CABLE RATINGS: Come back Monday afternoon for detailed demographic ratings for top Friday cable programs and broadcast finals.

PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS

NEWS & LATE NIGHT BROADCAST RATINGS

SPORTS RATINGS

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.
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