Silent Night, at least in the ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  NETWORK UPDATE:  All of the night’s adjustments were football-related.  SUNDAY NIGHT FOOTBALL adjusted up to 6.1, which was still far below last week’s 8.6 rating.  60 MINUTES gained 0.3 in final numbers, lifting it to 2.2.  CBS aired its scheduled new episode of CSI even though the show didn’t start airing until 10;50PM in […]

  Note:  NBC and FOX NFL ratings below are adjusted to reflect our estimated final numbers after time zone adjustment.  In addition, the CBS schedule ran about half an hour late in several markets, also due to football. Preliminary numbers for the simultaneous premiere of BONNIE & CLYDE on Lifetime, A&E and History are at […]

> It was a good night to be airing football. ABC:  PAN AM has moved swiftly from “potential hit” to “possible survivor,” but it’s not time to bring out the air sickness bags just yet.  The real culprit of the night was DESPERATE HOUSEWIVES, which was down a staggering 35% from last year’s season average.  […]

>When all the Sked PLAYERS gather in New York, the pilots have been screened for the network’s own executives, but the only “real people” who’ve seen them are those participating in Research testing.  The results of those tests become the only “objective” data regarding the appeal of a given show, so they’re a critical part […]

  So far, Wednesdays are working out just about the way ABC had hoped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  Several shows returned from midseason breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s COLLEGE BASKETBALL games took up 5 of Saturday cable’s top slots, led in a big way by the primetime game at 1.52, and with the earlier games at 0.68/0.48/0.46/0.32.  The other network having a very good […]