>See A Word About Busted Pilots On paper, EXIT STRATEGY looked like one of the hot FOX pilots this past season, a high-profile (Ethan Hawke’s first TV project) espionage thriller in the vein of 24 that could inherit that show’s Monday night slot and its House lead-in.  It didn’t happen:  the network chose Terra Nova […]

Don’t trust ABC with your life. ABC:  The network’s semi-improvised comedy TRUST US WITH YOUR LIFE plummeted even from its awful premiere numbers, scoring 0.6 in both of its half-hours–that was below the sitcom reruns that ran in the 8PM hour.  NY MED was also down, although less steeply, to 1.1. FOX:  Cooking reigns supreme, […]

> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, while 29.0% call Central home, 17.1% live in the Pacific time zone, and 6.5% live in the relative obscurity of the […]

  Not a good night for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

      Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 from last week at exactly the point in the season where it should be climbing […]

> UPDATE:  Glen Mazzara, who’d been Frank Darabont’s #2 on the WALKING DEAD writing staff,  has indeed been appointed to take over showrunning duties.  (Darabont’s continued presence, if any, is still being discussed.)  Mazzara has a lot of experience as a writer/producer on shows like Hawthorne, Crash and The Shield, but not as a show […]

Note: ABC numbers below inflated significantly by two major pre-emptions for NFL Monday Night Football in Dallas (on WFAA) and Detroit (on WXYZ). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  SUPERSTORE opened for business–but we don’t really know yet how well it sold. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]