A very quiet week on broadcast and cable, as usual for the week featuring Independence Day.  

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Clip shows aren’t what they used to be. FOX:  The network tipped off that it knew its 25TH ANNIVERSARY SPECIAL wouldn’t be much of an event by airing it on the last pre-Sweeps Sunday of the season.  The lazy show (its major event, held until the last 10 minutes:  a reunion of the In […]

        NETWORK FINALS:  SINGLE PARENTS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE led Wednesday cable, down 0.12 to 0.51, with lead-in RIDICULOUSNESS. at 0.22 compared to last week’s 0.30/0.28  On VH1, BLACK INK CREW edged up 0.02 […]

        NETWORK FINALS:  THE 100 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE stayed at the top of Wednesday cable, down 0.08 to 0.47.  Cable news was led by Fox News’s TUCKER CARLSON TONIGHT at 0.38/0.63/4.1M, with MSNBC’s […]

        NETWORK FINALS:  The night’s primetime SNL rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC FIGHT NIGHT led Saturday cable at 0.33.  News took over much of the rest of the list, with CNN’s 11PM SITUATION ROOM at […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]

        NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers, while THE WORLD’S BEST and MATCH GAME lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s Duke vs. UNC COLLEGE BASKETBALL game dominated Wednesday cable at 1.73, with the early game (Louisville […]