NETWORK UPDATE:  The premiere of AMERICAN ODYSSEY lost 0.1 in final ratings, bringing it to an even more unpromising 1.1.  60 MINUTES gained 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): The launch of the final episodes of AMC’s MAD MEN put […]

  Fridays are in desperate need of fall season new blood. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  MAGNUM PI returned to the air. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers.  For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while […]

Note: Numbers for the PRESIDENTIAL DEBATE on ABC, NBC and CBS and NFL THURSDAY NIGHT FOOTBALL on FOX will rise in the official nationals when live viewing on the West Coast before 8PM PT is factored in.  With respect to early ratings vs early ratings for the Debate, the current 5.3 for the 3 networks […]

        NETWORK FINALS:  WHAT WOULD YOU DO gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Nickelodeon’s noon PAW PATROL was on top of Friday cable at 0.60, while lead-out SUNNY DAY was at 0.37. A&E’s LIVE PD, off for the holiday […]

  SECRETS & LIES is making a convincing case for itself to stick around. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  NETWORK UPDATE:  The final game of the STANLEY CUP FINALS adjusted up by 0.2 to 2.8.  The only other adjustments were at CW, where as expected the baseball preemptions led to 0.1 reductions for each rerun. CABLE HIGHLIGHTS:  No surprises at the top of Monday cable, which was led by VH1 and USA.  On […]