The Battle Of the Royals was a draw. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  AMERICAN IDOL ticked up to 0.74, and THE GOOD DOCTOR was up 0.06 to 0.44. CBS:  THE NEIGHBORHOOD was steady at 0.63, and BOB HEARTS ABISHOLA ticked up to 0.52.  NCIS ticked down to 0.54, and NCIS: HAWAII was down 0.03 to 0.49. NBC:  AMERICAN SONG CONTEST took a sharp 0.15 […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

> SMASH, the ambitious musical drama that was intended from the start to be NBC’s new signature series (even if for some of us, it’s become a bit smudged) has officially been renewed for a 2d season. This was pretty much an inevitability.  Not only is a huge amount of the network’s struggle for renewed […]

  So much for superpowers. ABC:  AGENTS OF SHIELD took one of the ugliest Week 2 dives in recent memory, plummeting a horrific 1.6 from last week’s premiere to a very mortal 3.1 rating.  That pulled the rug out from under the rest of the network’s night, as THE GOLDBERGS dropped 0.9 to 2.2, TROPHY […]

        NETWORK FINALS:  FBI gained 0.1 in final numbers, but the season finale of THE GIFTED went out on a sour note, down 0.1 to 0.4         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Wednesday cable by a sliver, up a tick […]

  NETWORK UPDATE:  As expected, there were a ton of changes from this morning’s numbers.  On NBC, THE VOICE lost 0.1 to 2.6, and STATE OF AFFAIRS dropped 0.2 to 1.5.  STATE has an excuse for last night, since live news coverage pushed the show by 20 minutes in part of the country and out […]

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the fast nationals for NBC prime time — still an enormous number for a Friday […]