NETWORK UPDATE:  We had PETER PAN LIVE this morning at 2.3, but other sites seemed to have the number at 2.4.  So depending on your starting point, it either gained 0.1 or stayed where it was, but in any case its 2.4 is nothing for NBC to feel good about–nor is its steady drop […]

  The midseason part of the broadcast network schedule kicks off in a few hours, and we’ve spent the past few days taking a look at ABC, CBS and NBC.  Today it’s the turn of the most critical patient in the quartet. FOX Fall Primetime 18-49 Average (through December 28):  1.58, down 17.8% from Fall […]

  NETWORK UPDATE:  The premiere of AMERICAN ODYSSEY lost 0.1 in final ratings, bringing it to an even more unpromising 1.1.  60 MINUTES gained 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): The launch of the final episodes of AMC’s MAD MEN put […]

  Fridays are in desperate need of fall season new blood. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  Once again, local NFL PRESEASON games shook up the preliminary ratings.  Since the night was mostly reruns, there’s no need for detailed analysis.  Here’s the summary:  there were 0.2 drops for BH90210, MASTERS OF ILLUSION and AMERICAN NINJA WARRIOR, and 0.1 drops for AMERICAN HOUSEWIFE, FRESH OFF THE BOAT, […]

  More declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Note: the preliminary ratings below in the 9PM half hour include live news coverage of the Oval Office address followed by additional analysis (until 9:30PM ET / 6:30PM PT on ABC and until about 9:15PM ET / 6:15PM PT on CBS and NBC). Please check back this afternoon for correct program ratings. DEMOGRAPHIC DETAIL: For each […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 5.1, up 0.8 from last week’s final number.  Elsewhere, the GREAT INDOORS rerun fell 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s portion of THURSDAY NIGHT FOOTBALL was up 0.09 to 1.28. Univision’s LIGA soccer […]